Bekki and Selen became fast friends in prenatal class. The high energy duo spent maternity leave exploring motherhood and the city of Toronto with their babies and dreamed up a fashion-forward clothing brand made from premium quality fabrics. Their shared aesthetic and appreciation for design led to the creation of The Urban Nursery’s modern and playful look. Now, each with two kids and with the support of their families, they run a business they are proud of, making organic and eco friendly baby clothing that’s ethically manufactured in Canada.

How it’s made
Urban Nursery apparel is designed and made in Toronto, Canada

Mission
Our mission is to offer:
Design: Urban inspired, modern style with a playful twist
Quality: Premium organic fabrics
Responsibility: Locally manufactured garments. Ethically made.