The Urban Nursery was created by Bekki and Selen who became fast friends in prenatal class.
The high energy duo spent their maternity leave exploring motherhood and the city of Toronto with their babies and dreamed up a brand that satisfied a craving for unique, fashion forward clothing made from premium quality fabrics. Their shared aesthetic and appreciation for design led to the creation of The Urban Nursery’s modern and playful look. Now, each with two babies and with the support of their families, they are fearlessly launching their brand amidst the fast-paced frenzy of urban family life…and loving it.
How it’s made
Urban Nursery apparel is designed and made in Toronto, Canada
Our mission is to offer:
Design: Urban inspired, modern style with a playful twist
Quality: Premium organic fabrics
Responsibility: Locally manufactured garments. Ethically made.